Looking Glass Aquarium Sales & Service
Exotic Fish & Coral Life

Contact Information:
Office / Fax (407) 521-4492
Mobile (863) 521-5680
E-mail info@lookingglass-aquariums.com


When you have earned the business and gained the trust of multibillion dollar companies, top establishments, recognized members of your community and your peers you can confidently stand by your word and the product you deliver. Dealing with someone who holds the highest level of integrity over everything they do is not only a satisfying experience, it raises the bar and sets a standard of quality for all businesses. Upholding such a reputation and the responsibility that goes along with it might seem like a lot to live up to but it's not a challenge Bill Hamel shy's away from. What's equally important and probably the most refreshing is Hamel's personable demeanor and easy disposition - with a sense of humor and wit to match. Hamel's hands-on approach to business and mantra of "doing things the right way and doing it right the first time" have been essential ingredients in the formula of success he has been crafting for years.

Hamel is what you call a cross-over success story both in the business sector with Looking Glass Aquariums (LGA), a company he started back in 2004 and the music industry with Sunkissed Records, the most successful progressive house label of it's time which Hamel owned and operated from 1997 to 2004. In addition to owning and operating LGA, Hamel is a highly sought after music producer with a respectfully earned 2003 Grammy nomination for a remix of Seal's “Get It Together." To date, Hamel has achieved a whopping eighteen #1 remixes and another seventeen top 10 placements on the Billboard dance chart, remixing legendary acts such as U2, Madonna, Seal, Justin Timberlake, Enrique Iglesias, New Order, Marilyn Manson, Gwen Stefani & Pharell and Rihanna.

Hamel approaches LGA with the same amount of dedication, passion and heart that supported his assent into the top ranks of the music industry. To Hamel there is not much difference when dealing with a billion dollar record company (such as Warner Brother Records) and the clients he serves with LGA, big or small. From his point of view a quality product still needs to be delivered on time and within budget. Whether it's a musical production for Madonna, a 5,000 gal aquarium for Paris Hilton or a 25 gal Nano Cube for Joe Aquarist. Understanding that his clients have a lot invested is one of the reasons he upholds and values such strict standards; expectations not only need to be met but exceeded. It also says a lot for the relationships he has built and the trust maintained in both industries.

For Hamel, Looking Glass Aquariums is every bit the labor of love as that of his music career. With a solid position in the music industry after his grammy nomination he was able to take his fascination and love of the ocean to start his own business Looking Glass Aquariums. In good leadership form, Hamel credits effective time-management along with a talented and knowledgeable team as key factors in balancing a steady production schedule and growing aquarium business.

Dating back to when he was a child with trips to Sea World, coastal beaches, SCUBA diving expeditions and marine biology classes in college, Hamel has been continually expanding his understanding of sea life and the environments where they thrive. As a hobbiest, Hamel found it frustrating that he was willing to spend hard earned money on a living eco system but had to walk in to a local fish store and hope that the kid behind the counter pointed him in the right direction or even had the products he was being recommended. Setting up an aquarium is a process and can be a life long hobby. Hamel believes that the people you buy your products from should be there from start to finish and beyond, at any capacity; this has been a founding principal of his and paramount in building Looking Glass Aquariums into the company it is today. In fact, Hamel impresses upon his clients that he and his staff are there for them 24/7 to answer any questions they have or address situations that arise. Nothing pleases Hamel more than to leave a client w/ a smile on their face and to have the overall health and stability of their aquariums in perfect harmony.

There is a lot on the horizon for Hamel: mentions in the New York times, a recent shoot with the Discovery channel and assisting in the design and installation of Shaquille O'Neal's custom tank featured on Animal Planet's hit TV show "Tanked." While currently servicing 7 Florida counties and working as the exclusive aquarium curator for Talk of the Town Restaurant Group, LGA has also worked with some of the biggest construction contractors in central Florida. In addition, Hamel is just as hot now and innovative as ever holding his position in the music industry with upcoming productions for major label artists and his own tracks signed to Ultra Records, a division of Sony Records. Whether it's producing the next floor pounding groove or overseeing the health and balance of a 5000 gallon ecosystem, the common denominator in everything that is working right, working well and working hard is Hamel.

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